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Why technical documentation is your secret marketing weapon

Technical documentation as marketing material

There is a big gap between the way companies are treating their marketing content and how they look at technical content, such as manuals. While marketing documents usually get the royal treatment, technical content is often playing second fiddle. This is a shame, because there is a lot of untapped marketing potential in your technical documentation.  

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Join us at tcworld 2017 in Stuttgart

tcworld 2017

Come find us in the Asian Pavilion or at one of our lectures. Contact us to make an appointment.

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Fonts in multilingual publications

What the Font!

Fonts are a designer’s best friend. A carefully chosen font will reflect your brand image, its personality and uniqueness. However, just like we need to choose our friends wisely, the font choice for your brochure or your website should be well thought-out, especially when you are dealing with a multilingual audience. 

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Are you ready for augmented reality content creation?

Augmented Reality

On September 1st 2017, Yamagata group was invited at Microsoft’s Japan partner Conference 2017 in Tokyo. At one of the keynote sessions, Yamagata proudly presented and demonstrated the Augmented Reality (AR) content that was developed for the Hologarage, an AR application for mechanical engineers.

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Working and communicating with Japanese colleagues

There is a game we like to play with my son. We choose two random, unrelated items (like a ball and a chair) and together, we try to find some connection between them – something that they may have in common. We make up funny stories about those objects, where we put them in most adventurous and unexpected situations and somehow, our stories end up with these seemingly unrelated items being closer than one would initially think.

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When to choose a translation agency

Agency

When it comes to translation, most companies are fully aware that outside help can make their business grow. However, with so many options available today, ranging from in-house translators, online translation platforms over freelancers to translation agencies, it can be hard to choose. 

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How to make your e-learning localization succeed

Successful e-learning localization

E-learning localization is much more than just translating a course. It requires thorough planning and an understanding of the international, cultural context you will be offering your e-course in. 

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How to make DITA work for translation

Making DITA work for translation

There’s little debate about the benefits of DITA for the creation of technical content in large organizations. However, translating documents in a DITA environment is not always that straightforward, and can result in errors. Luckily, DITA offers a number of features that enable you to reduce the risk of mistakes. 

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A message from our interns

Our interns Helen and Tom recently spent 4 weeks at Yamagata Europe and left a nice message.

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Sony Green Partner Certification Extended

SONY Certified Green Partner

Our Sony Green Partner certification has been extended till end of May 2019. 

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Tackling the challenges of Asian machine translation

Asian MT

In today’s globalized economy, more and more Asian companies are spreading their wings across the globe. At rapid pace, these companies are moving away from centralized Asia-based engineering sites towards a distributed model with regional branches. And although geographical boundaries seem to be fading away, there is still one important barrier that needs to be overcome: language. In order to improve corporate communication between different geographical business units, many of Yamagata’s customers are now turning to machine translation. 

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Yamagata Europe to present at memoQFest 2017

memoQFest

Jourik Ciesielski will present how we localize EpiServer XML data in memoQ using templates with pre- and post-processing scripts.

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Big in japan: 7 ways to cross the Japanese cultural and language barriers (part 2)

Big In Japan Part 2

Be it for business or pleasure, learning Japanese is an adventure. In our second installment of this short series, we talk about four more hurdles you will need to take if you want to speak, write or translate Japanese. 

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We’re moving office

We're moving

Relocating offices is no trivial event. We thought we’d share some of the things we are doing prior to our move. The key to a successful move lies in the preparation.

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