At localization events usually the public is more knowledgeable than the speakers, here it was the opposite. And the venue was also world class thanks to the support of our client Barco who created a visual atmosphere so that wherever you were seated, you saw and listened to a guy talking to you like he was standing in your living room.

Why did I like it? It is cross-industry, and the best speakers did not even need a Power Point (the worst speaker also did not need slides, but because he is a world-famous cook in Belgium, we forgive him). If you got there in time you could book sofa sessions (sessions to discuss in small teams of 5 to 10 persons moderated by one of the speakers), or tea-for-two sessions where you got a 30 minutes free and personalized consulting on a topic of choice like storytelling, idea generation, growth strategies, ….

During the breaks, you take a seat in one of the Teslas on the event (all available content on the screens localized in Dutch), you get an allergy check-up (I am OK), you talk to a robot (s/he understood my English), you actually meet people who never heard of SDL Trados and Systran (and you can still talk about leverage and business), and towards the evening you enjoy the local beer Omer (or two).

The closing speaker (Steve Levitt: Freakonomics) convinced the audience that it is scientifically proven that it is 8 times safer to drive drunk home than to walk drunk home. I did not try out any of these two nice options, but I arrived drunk with new ideas and respect for some of the speakers who actually do really innovating things. Like Ricardo Semler who runs companies with a totally different focus on people empowerment, Robin Chase who convinced me of the sharing economy (and yes, I actually shared my car with a guy who wanted to walk home), Marco Tempest, a magician who mixes AR and VR with real tricks and many more, like Daan Roosegaarde who has a “Yes But” chair in his office to give electro-shocks to people who always block new ideas with the two words “yes, but”.

Finally I learned that a good presentation should not take longer than 20 minutes (Guy Kawasaki, who spent 1 hour on stage) and that a blog about an event should be ready the day after the event by 10 AM. My blog comes too late, if you want to read a blog by a faster guy, this is a nice one (in Dutch).