Website localization basics
With trade becoming an ever more global affair, and with online sales rising exponentially, companies are pressed to invest in an international marketing strategy that is able to reach as widely into the market as possible. Studies show that when it comes to business-to-consumer communications, most consumers like to be served in their own language.
Today, a company website not only acts as catalog and showroom, but also as marketplace. For internationallyminded companies, being able to offer their customers a localized web experience has become very important. In that, website translation plays a vital role.
Learn how you can automate the translation workflow with 4 of the biggest web content management systems.
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